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While the Audi A3 has consistently been a darling of the automotive press, its hatchback-only shape made it a hard sell in the style-conscious North American market. Enter the forthcoming 2015 Audi A3 sedan.

No doubt the small luxury sedan market is becoming ever crowded with competition from Acura, Buick, Lexus and Mercedes-Benz, but Audi’s A3 sedan comes to the scene ready to claim its place on top of the “A” segment totem pole.

Armed with three different engine choices, owners of the A3 can choose between a fuel-efficient 2.0-liter TDI diesel engine and two turbocharged gas-powered four-cylinder engines; one displacing 1.8 liters and the other 2.0 liters.

But the A3 isn’t about incredible power figures – for that Audi has the forthcoming S3 sedan. Instead, the A3 is about bringing Audi’s signature luxury, style and engineering to a larger clientele.

In that regard the A3 is bound to be a success. Armed with a standard 6-Speed dual-clutch S tronic transmission, the A3 is sure to offer the sporty characteristics buyers expect from a compact luxury sedan, with the convenience of an automatic transmission. Of course compact is a relative term, as Audi is quick to point out that the new A3 sedan, at 4458 millimeters long, is within 100 millimeters of the original A4’s overall length.

The A3 promises to offer a variety of segment firsts to customers, most notably available in-car 4G LTE connectivity; however, the A3 will also offer NVIDIA GPU three-dimensional graphics for the cars navigation system, as well as what Audi dubs a “phone box.” The phone box is located under the A3’s center console and connects a user’s cell phone to a special antenna in the rear window to boost cell phone coverage. On top of this the A3 offers an all-new generation of Audi’s MMI system that the company details in the video below.

Of course fans of the current A3 Sportback don’t need to fret as Audi also announced the return of the model in the form of the Plug-in Hybrid Electric Vehicle (PHEV) e-Tron model. Whether Canada will receive the A3 Sportback e-Tron PHEV or a conventionally powered A3 Sportback is still up in the air.  Seemingly confirmed are the e-Tron PHEV’s performance specs, which Audi lists as 204 horsepower and 258 lb-ft of torque for the A3 Sportback e-Tron PHEV shown at the Geneva show earlier in the year.

Though the compact luxury car market is being barraged with quality competition, Audi continues to show its adept ability to grow with the market by releasing an all-new A3 that is poised to take the segment by storm.


Image and Video Credits: Audi