Audi demonstrates its forward thinking as it paves the way for the future by creating a new format of automotive retail–Audi City. The first location opened its doors earlier mid-month in London close to Piccadilly Circus. The entire Audi lineup is presented digitally in a compact space.

“Audi City combines the best of two worlds – digital product presentation and personal contact with the dealer,” says Peter Schwarzenbauer, Member of the Board of Management for Marketing and Sales at AUDI AG. “This new retail format brings us even closer to our customers – geographically, of course, but first and foremost in terms of the quality of our relationship. Audi City offers new freedom for tailor-made services and an even more individual contact with the customer.”

Visitors will be able to peruse Audi’s growing model line-up in its entirety much in due to groundbreaking media technology. They will be able to digitally select their vehicle from several hundred million possible configurations and experience it in realistic 1:1 scale on screens that almost fill the entire space! Customer Relationship Managers will be on-site to be a shopper’s point of contact.

With Audi City, Audi is responding to customers’ changing needs. “People are placing greater emphasis than ever before on a direct and personal bond of trust with their vehicle brand – especially in respect of the increasing variety of products and available information,” explains Schwarzenbauer. “Thus, with Audi City, we are creating a one-stop-shop for experiencing our brand. It is right in the midst of our customers’ lives, yet seamlessly connected to the online range offered by the four rings.”

Audi plans on launching more than 20 sites worldwide by 2015.

Check out the video to find out more about Audi City: