Paul Jaray was an Austrian-born engineer who transferred his aerodynamic designs for zeppelins to the smaller canvas of the automobile. Most of his creations weren’t exactly pretty, however, as the Audi concept car from the 1920′s in the opening scene of the new advertisement demonstrates. But Audi’s come a long way, shedding old awkward looks for a design language that is both envied by rival brands and desired by consumers. And one of the best vehicles to exhibit this is the 2012 A5, with a little help from singer Danny Kaye and Hans Christian Andersen.

The Audi A5 family builds on its looks with diversity, being offered in Sportback, Coupe, Cabriolet, and the range-topping S5 here in North America.

For 2012, the interior of the Audi A5 is more elegant than ever – with new steering wheels, including an option for a flattened ring, new steering column stalks, and narrow chrome clasps that frame the control elements. Also updated were the ignition key, selector lever for the automatic transmission, button for the optional Audi drive select system, and the controls for the high-efficiency air conditioning and multifunction steering wheel. All displays now illuminate in white.

Under the hood, the A5′s line of engines include three gasoline and four TDI units. All engines feature forced induction and direct injection for greater pulling power. Even the entry level engine produces 320 Nm (236.02 lb-ft) of torque and puts out 125 kW (170 hp). Unlike any other manufacturer, the start-stop and recuperation systems are standard with all engines.

The completely redesigned 1.8 TFSI features ground breaking innovations in the control of the valves and lifters, the thermal management concept, the injection system, the turbocharger, and the integration of the exhaust manifold. In the A5 Coupe, the high-end four cylinder unit consumes on average just 5.7 liters of fuel per 100 km (41.27 US mpg). This best-in-class value corresponds to 134 grams CO2 per km (215.65 g/mile) and is 21 percent lower than before. The output of the 2.0 TFSI remains unchanged at 155 kW (211 hp). While new to the Audi A5 lineup is the 3.0 TFSI which is a supercharged V6 producing 200 kW (272 hp).

The diesel engines are also impressively efficient. With the 130 kW (177 hp) 2.0 TDI and a manual transmission, the A5 Coupe consumes on average just 4.7 liters of fuel per 100 km (50.05 mpg) which has a CO2 equivalent of 122 g per km (196.34 g/mile) — a milestone in the coupe segment. Three V6 diesels round out the lineup on the top end. The 3.0 TDI with 150 kW (204 hp) is the most fuel efficient six-cylinder unit in its class worldwide. in the A5 Coupe with multitronic, it consumes on average 4.9 liters (48 US mpg) of fuel and emits just 129 grams CO2 per km (207.61 g/mile). The second variant of the 3.0 TDI produces 180 kW (245 hp). Arriving at a later date is a particularly low-emissions clean diesel model that will make the A5 the first coupe on the market to meet the Euro 6 diesel standards.

All A5 models are equipped with a CD radio and eight speakers. The optional top-of-the-line unit is MMI navigation plus a large hard drive, seven-inch color monitor, 3D graphics and DVD player. Its controls have been improved where the number of buttons have been reduced from eight to four and the volume control now features a joystick cap to make it easier to choose songs. The voice control and digital radio reception have also received some fine-tuning.

An additional option is the Bluetooth car phone. Audi connect is the catchphrase for the attractive services this phone brings to the A5, which includes Google POI search, navigation with Google Earth images and a WLAN hotspot. The hotspot enables enables the passengers to surf the internet and send and receive email with their mobile devices.

There are a long list of features that have yet to be discussed in this post. Refer to our website to find out more about the Audi A5 or contact us to speak to one of our sales consultants to find out more.