#WantAnR8? Be Sure To Tweet About It
After an immensely positive consumer response in 2011, Audi is bringing back the popular #WantAnR8 Twitter campaign. This is a contest where fans can tweet for the opportunity to get behind the wheel of a 2012 Audi R8 for a day. The #WantAnR8 hashtag is featured on a new 30-second spot called “Once Upon a Time,” featuring the acclaimed R8 supercar.
“Last year, what started as a small swell on Twitter erupted into a nationwide battle to win an R8 for a day. The #WantAnR8 Twitter campaign allowed Audi fans to engage in a fun, exciting way and we’re thrilled to bring it back for a second year,” said Scott Keogh, Chief Marketing Officer of Audi of America. “The spot highlights the Audi R8 as one of those iconic vehicles that leaves a lasting and memorable impact on the world at large. The spot is exhilarating, fast paced and portrays the R8 as a history-defining vehicle.”
In 2011, local D.C. Audi fan Joanne McCoy tweeted Audi of America about how much she wanted the R8. When she used the hashtag #WantAnR8 in her tweet, Audi took notice, and decided to send a brand new Audi R8 to Joanne’s house to use for the day. From there, Audi decided to make everything official, and launched an official Twitter campaign to give Tweeters the very same opportunity as Joanne. The rest is pretty much history. And since, the hashtag has been used over 75,000 times.
The new #WantAnR8 Twitter contest will run from March 20, 2012 through October 29, 2012. More specifically, the contest is split up into four entry periods, and two winners will be selected in each round, with eight winners in total. Like Joanne, winners will have an R8 delivered to their home, but they also have the option of driving the R8 on the track at the Audi Sportscar Experience in Sonoma, CA. The practicality of living with an R8 for a day sounds greatly enticing, but who could resist unleashing its power on a race track?
All drives will happen within the 2012 calendar year. Terms and conditions, can be found at audi.us/R8contest.
The coveted 2012 Audi R8 is available as both a Coupe and Spyder bodystyles, with each style offering two levels of power – a 4.2-liter FSI V8 or a 5.2-liter FSI V10. While the V8 generates a potent 430 hp at 7,900 rpm, with 428 Nm of torque at 4,500 – 6,000 rpm, the high-revving 5.2-liter V10 gives the driver 525 hp at 8,000 rpm with 530 Nm of torque at 6,500 rpm.