Audi Super Bowl XLVI Ad Cleverly Shows Off Powerful LED Headlamps
What’s the best way to crash a vampire party? There’s probably a lot of ways to do it, such as inviting Blade, stealing all of the blood packs, or — if you’ve got an Audi — drive up to it with your brights on. As seen in the minute-long 2012 Super Bowl advertisement below, a guest to the vampire party — who is also a vampire — navigates through the wilderness at night in his twin-turbocharged V8 2013 Audi S7, which produces 420 hp and 406 lb-ft of torque and will come to market this year. The Audi S7, as you can imagine, is the sportier version of the popular A7. And of course, it wouldn’t be a vampire party without a case of some good O-positive, something the guest was courteous enough to bring.
Using the LED headlamps to defeat the darkness of the forest, our character finds his fanged fellows around a bonfire, the party in full swing. Unfortunately for all vampires involved (that’s everyone), the bright lights from the Audi S7 were so radiant, that they seemed to replicate the effects of sunlight on the vampires. As a result, everyone — including the vampire nice enough to bring more O-positive, humorously turned into smoky dust.
The moral of this story, vampires shouldn’t drive Audis. They’re simply too effective in the dark.
Audi’s Light Emitting Diode headlamps are just one square millimeter in size and offered on every vehicle in the lineup. As a result of their space efficient size, LEDs have opened up an array of styling opportunities for Audi designers, arranging them into alluring and athletic shapes that are distinct yet unmistakably Audi.