Audi has announced a national initiative, challenging drivers to take a stand and champion responsible driving behavior by taking the ‘Driver’s Pledge.’ It is Audi’s mission to make the road a more intelligent place. By pledging to be a smarter, safer, more efficient driver, Audi hopes that this will make the road a more intelligent place and allow drivers everywhere to once again enjoy the road.

“Drivers daily face an unintelligent road. Frustrations, distractions, and deterrents bombard drivers as they go from place to place,” said Scott Keogh, chief marketing officer of Audi of America. “Audi recognizes these conditions and is on a mission to find solutions that not only assist our drivers, but also help improve daily driving conditions across the nation. Now, starting today, Audi challenges drivers to join the movement and take the ‘Driver’s Pledge’ for a more intelligent road.”

As part of the pledge, participants promise to reduce their speed at yellow lights or refrain from texting or partaking in distracting behavior while driving, among other pledges to become more aware, safe and efficient drivers. By taking the ‘Driver’s Pledge,’ participants will be entered to win a grand prize trip for two to Audi Sportscar Experience Challenge at the Audi Forum Sonoma in Northern California.

The initiative debuted at the Emmy Awards in early September, with a special mention during Audi’s 30-second spot for the all-new Audi A6. The Audi A6 was recently awarded the IIHS Top Safety Award this year for incorporating the most innovative safety technology into a vehicle. The vehicle was engineered to combat today’s road, making 2,000 decisions per second to assist the driver. With thermal imaging camera with Night Vision Assist to highlight pedestrians it detects in front of the vehicle, Audi Pre-Sense Plus safety system that is able to minimize accidents by warning the driver and applying the brakes with increasing force in an emergency, and head-up display that projects navigation data as a hologram that hovers over the windshield, the A6 is designed to analyze the road, anticipate situations for the driver, prepare for incidents and enhance the driver’s experience.

Other leading technologies include MMI® Navigation with Google Earth – an industry first that combines 3-D terrain models with aerial views and a detailed street network to calculate routes seamlessly – MMI touch pad that recognizes handwriting in multiple languages, and factory-installed wireless internet that enables features such as Audi connect™ for real-time weather, traffic, news and live fuel prices, makes the Audi A6 one of the most intelligent vehicles on the road today.

For more information on the Audi A6, contact our sales consultants or download the A6 app for the iPad from the Apple iTunes Store. To support the pledge, visit