The statistics are shocking. 38 million drivers on the road today would not pass their state or provincial driver’s exam, and across North America, drivers encounter 100,000 miles of crumbling highways and bridges. The U.S. Secretary of Transportation, Ray LaHood revealed earlier this year that a third of drivers under the age of 30 admitted to texting while driving. Audi has announced that the campaign for the 2012 Audi A6 centres on the mission to make the road a more intelligent place by calling attention to these issues and galvanizing enthusiasts to take action.

“The industry-leading technology in the all-new A6 is specifically engineered to analyze the road, anticipate situations for the driver, prepare for incidents and most importantly, enhance the driver’s experience, making the A6 one of the most intelligent cars on the road today,” said Scott Keogh, chief marketing officer of Audi of America. “The American road is a challenging place. With this campaign, Audi wants to demonstrate to consumers that we recognize this and are looking into solutions that not only assist our drivers, but help improve daily driving conditions nationwide.”

In a related effort to raise awareness of today’s road conditions, Audi partnered with the SENSEable City Lab to develop the Road Frustration Index (RFI). Using a blend of historical and real-time data, the RFI features real-time snapshot of North American roads, taking into account traffic patterns, infrastructure quality, weather patterns, driver behaviour, social media comments about driving and more. The data is measured, weighted and compiled into an overall “index” for major cities throughout North America. Individuals will be able to find the RFI for their community and compare it to that of their friends. To view the RFI, go to

The 2012 A6 is one of Audi’s most innovative and technologically-advanced models to date, making 2,000 decisions per second to assist the driver. Safety in the all-new Audi A6 is enhanced by a thermal imaging camera with Night Vision Assistant to highlight pedestrians it detects in front of the vehicle, as well as the Audi Pre-Sense Plus safety system that is able to minimize accidents by warning the driver and applying the brakes with increasing force in an emergency. Other intelligent features include heads-up display, which projects navigation data as a hologram that hovers over the windshield, allowing the driver to see important driving information in real time without having to divert attention from the road.

Audi is the first company worldwide to incorporate Google Earth into its MMI® Navigation system, which combines 3D terrain models with aerial views and a detailed street network to calculate routes seamlessly. The A6 also features a MMI touch pad that recognizes handwriting in multiple languages, allowing drivers to perform a number of functions without taking their eyes off the road, as well as factory-installed wireless internet, enabling features such as Audi connect™ for real-time weather, traffic, news and live fuel prices.

The Audi A6 boasts an all-aluminum Audi 3.0 TFSI® supercharged V6 engine with 310 horsepower. The aluminum-hybrid construction of the A6 drastically reduces the vehicle’s weight, improves handling and allows for less fuel consumption. Exclusive to Audi, the A6 also features Drive Select, a system that offers advanced control of the vehicle’s adaptive suspension, dynamic steering, transmission shift characteristics, and engine response. Audi Drive Select offers 27 distinct driving configurations, allowing drivers to configure vehicle drive characteristics exactly to their liking with their choice of Comfort, Auto, Dynamic, or Individual settings.

Continue to follow us on Twitter and check in on our Facebook community and you’ll be notified as soon as the all-new 2012 Audi A6 arrives in our showrooms.