Royal Oak Audi Inspired by Audi’s Plans to Unseat BMW as Luxury Leader

Staff here at Royal Oak Audi are pumped as Audi announces plans to unseat German rival BMW as the leading luxury car maker in the world by 2015. Following the best May we’ve ever had, which was also the third-best sales month ever in North America, Audi is spending more than $14 million on its Frankfurt Motor Show display to keep the momentum going. The Frankfurt Motor Show will take place September 15 through to September 25 in Audi’s homeland of Germany. Audi will provide a test track for fans to test drive the latest consumer models and Audi race cars.

Audi’s North American sales in May rose 13.6 percent when compared with the same period in 2010. In total, 10,457 Audis found new homes in America and Canada. Seven different models recorded year-over-year increases, including the 2011 Audi A8, A3, A4, Q7, TT, and the R8 supercar. “Audi dealers everywhere are all very aware of the growing popularity of our brand, and passing a luxury icon like BMW no longer seems like a tall task,” said , general manager of Royal Oak Audi. “Audi has timed things just right with the way they release new models, and right now the customers at our dealership are buying Audis so fast, we’re having trouble keeping them on the lot.”

Sales of the Audi A8 and A8 L luxury sedans saw a whopping 661.5 percent increase year-over-year in May, an impressive feat for a car competing in a market that is saturated by the BMW 7 series and the Mercedes-Benz S550. The Audi A8 separated itself from the pack by coming standard with quattro all-wheel drive, as well as an all-aluminum Audi Space Frame and aluminum body panels that make it the lightest four-wheel drive car in its class.

When you think of a V8-powered luxury sedan, fuel economy is probably not the first thing that comes to mind. But the 4.2-liter direct-injection eight-cylinder engine, the requisite eight-speed automatic transmission, and the Audi A8’s light weight all combine to deliver 27 mpg or 8.7 L/100km on the highway, which is an impressive number for an all-wheel drive vehicle.

And when we say light weight, it does not mean that the A8 comes light in features. In fact, this Audi comes packed with technology, along with leather and fine wood interiors. The MMI touchpad allows drivers to easily write phone numbers and addresses into the communications and navigation system, and the available Bang & Olufsen Advanced Sound System with Acoustic Lens Technology is capable of creating stimulating audio which can be experienced in any area of the car.

Audi has a car for everyone. Speak to one of our sales consultants and we will help you find the best vehicle that will suit your needs. View our online inventory of vehicles to find out more about each one.

Jul 14th, 2011